Matthew John Brady

professional background

Matt Brady is an entrepreneur and educator. His latest startup is Volley, a collaborative decision optimization platform that helps organizations make important decisions using information, not intuition. He also teaches at the University of Colorado Boulder - Leeds School of Business, and writes and curates content at HumanCentered to promote building ethics & empathy into innovation. The last 3 companies with which he has had an executive role have successfully reached liquidity events, including to world-class strategic buyers and private equity firms. Matt is a passionate builder of people and organizations, based in Denver and Boulder. See also: Personal

Executive Leadership

Founder & CEO, Volley Solutions

2020 - Present

Make key decisions using information, not intuition.

Volley is a SaaS platform that improves operational results by enabling decision-makers and decision-facilitators to weigh myriad inputs from all necessary stakeholders for critical decisions, thus achieving organizational alignment, increased confidence, and accelerated pace.

At the core of the platform is proprietary Decision Engine technology that facilitates discrete decisions, open-ended decisions, and continuous decisions common to all organizations. Volley is research-driven, human-centered, and outcomes-focused.

Don’t make another decision on intuition alone. Leverage the pioneering capabilities of "Collaborative Decision Optimization" for all of your important decisions. Decide better with Volley.

Strategic Advisor, V2

2020 - Present

V2 develops intellectual property to enable individuals and organizations to see the future, and then achieve it. Strategic Management Consulting services include:

  • M&A Advisory - Accelerate growth with a blend of organic and inorganic expansion. Understand the strategic landscape and competitive threats. Collect data, evaluate scenarios, and execute a plan

  • Product Strategy - Create multiple recurring revenue streams through design thinking, human-centered technology, scalable SaaS product delivery, and high-margin subscription services.

  • Operational Excellence - Achieve organizational alignment and deliver the initiatives that matter the most. Monitor progress against goals, measure KPIs, and maybe even take a day off.

Thought Leadership

Instructor, University of Colorado Boulder - Leeds School of Business

2021 - Present

Leeds is Colorado's top business school, and through an innovative approach to theoretical and practical instruction, is transforming the future of global business.

Serving in the role of Instructor in the Management and Entrepreneurship emphasis.

Author, HumanCentered

2021 - Present

Premier course offerings are focused on driving customer and stakeholder value via:

  • Customer Success with Salesforce CRM - key topics include 360-degree customer view, cloud computing & SaaS, and Salesforce CRM; students complete an independent project practicum and are prepared for the initial Salesforce certification
  • Low-Code for Citizen Developers - key topics include business stability & agility, cloud computing & SaaS, and application orchestration; students complete multiple agile project sprints and are prepared to work with and in business technology roles

These courses are available to advanced undergraduates and grad students, and are salient to Business Analytics; Information Management; Leadership; Strategy & Entrepreneurship; Operations Management; Social Responsibility & Sustainability.

Read more about the courses, and my broader vision for building ethics & empathy into innovation, at HumanCentered.

Investments & Exits

Investor, Opolis

2015 - Present | a digital employment cooperative for the independent worker, providing health benefits, shared services, and payroll via web3

Investor, ETHDenver

2018 - Present | the largest and longest running ETH event in the world; member-owned Community Innovation Festival; with the genesis of SporkDAO in 2021, ETHDenver is the first event based DAO in the world

Advisor, solar company

2014 - 2017 | SaaS platform for commercial monetization of solar panel arrays; acquired by Strategic Buyer

Shareholder, FinTech company

2008 - 2013 | credit data analytics and services; exited to Private Equity, then successfully completed IPO

CEO & Board Member, AbsenceSoft

2017 - 2020 | acquired by Private Equity

Responsible for the growth and overall success of the company. Oversaw all aspects of the business, including Marketing & Sales, Product Development, IT, and Operations. Defined culture and set partnership strategies for the company. Pioneered customer conference, grew 100% YoY. Managed all aspects of investment baking relationship including due diligence & closing. Acquired by Bow River Capital's Software Growth Equity Fund.

Co-Founder & CTO, Opolis

2015 - 2017 | acquired by Private Equity

Principal strategist for marketplace products. Leader of product innovation at Opolis, with direct responsibility for Marketing, Technology, and Operations. Oversaw a full brand launch and significant expansion of marketing automation (9x increase in lead volume), resulting in the best sales performance 3 months in a row. Owned the product roadmap and release plans, and devised a “Kevlar quilt” architecture of 12+ best-of-breed solutions integrated in a proprietary manner. Led key aspects of initiative to reduce $1M from annual operating budget. Served as a key executive contributor to strategic direction, all personnel decisions, and on-going investor relations.

COO, 2lemetry

2014 - 2015 | acquired by Strategic Buyer

Responsible for the overall operations of 2lemetry, including product, pricing, sales enablement, consulting, finance & accounting, and go-to-market execution. Oversaw interactions with outside counsel, multiple banking providers, the benefits & HR services provider, 2lemetry's physical facilities, and interactions with all vendors globally. Heavily involved in the capital raise process, including a significant institutional venture capital investment from Salesforce Ventures, and the subsequent acquisition of 2lemetry by Amazon Web Services (AWS; NASDAQ:AMZN).

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